Issue 9. January 2023

Welcome to the Winter 2023 edition of BloomBuzz!

Program Highlight

The Magic of Music Therapy

Music therapy is well regarded as a means to provide physical, psychological and social benefits and promote healing and comfort. At The Bloom Group, music therapy plays an important role in our programming to increase the overall health of our residents and patients by offering a safe outlet to encourage communication and connection. Our residents exposed to music therapy often demonstrate enhanced ability for self-expression and improved memory, speech and cognitive skills. Music therapy also increases social activity and reduces stress.

Weekly music therapy sessions take place at several of our residences including Victory House, Cordova House and Santiago Lodge, as well as at May’s Place and Cottage Hospice.

Perhaps Roland, a resident of Cordova House, sums it up best: “It brings that feeling right through your whole body… they’re all smiling, they’re all happy. And that’s what life is all about.”

See the magic of music therapy on our residents. Watch the video.

Music therapy is made available by the generosity of our donors. To donate to our music therapy program, contact: or click:

A Day in The Life Series

Beverly Mattice, Building Services Coordinator, Powell Place

“I’m proud to be working here.”

Beverly has worked at Powell Place women’s shelter in the Downtown Eastside for the past 20 years. In this honest interview, Beverly shares what she enjoys most about her role as Building Services Coordinator, some of the challenges, and what she’s learned. “We know the work is hard and we try to make it as best we can for the residents,” she states.

Beverly is motivated by knowing the work makes a difference: “The women get better. They’re able to get healthier. That’s what it’s all about.”

Follow Beverly as she goes about her day at Powell Place and find out why she “like[s] this place” and why “it feels like home”. Watch her story.


Spread warmth and compassion with a virtual hug.

Let someone know you are thinking of them by sending them a Bloom interactive virtual hug.

Whether for a co-worker, colleague, friend, or family member, when you share a unique HUG-It-Forward card, you make their world a little kinder.

We could all use a hug.

With every hug you send, donate on behalf of someone special. Let them know you’re thinking about them with a generous donation made to The Bloom Group.

Your donation makes a difference.

Join the HUG-It-Forward Movement

Inspired by National Hug Day annually on January 21, HUG-It-Forward is part of a Bloom Group campaign to encourage kindness, love and compassion.


Click on the card above to send a unique virtual hug to a loved one.

Every virtual hug is by donation.

Tax Receipts available (minimum $10 donation).

Thank you for making the world a little kinder.

Celebrating the kindness and compassion in all of us.

The inaugural HUGStar Awards 2023 are to:

Award recipients will be announced at the HUGStar Awards ceremony at The View, 250 Powell St., Vancouver, BC on May 4, 2023. For event details, visit: HUGStar Awards – The Bloom Group

Event tickets on sale now. Limited in-person tickets available. Don’t miss out. Purchase your tickets here: HUGStar Awards Tickets – The Bloom Group

We offer attractive sponsorship opportunities. View the sponsorship deck here: HUGStar Awards Sponsorship Deck – The Bloom Group

Interested in sponsorship?
Contact Cindy

Gold Sponsors

Shout out to our Donors

Giving Tuesday 2022

Thanks to the generosity of our donors, we raised $29,500 for Giving Tuesday 2022. This was the first Giving Tuesday campaign for The Bloom Group and surpassed our goal of $25,000.

Make a difference.

donate to vancouver-based nonprofit organization

Your support is most appreciated!

CRA: BN108021544RR0001

The Bloom Group
391 Powell Street
Vancouver, BC
V6A 1G4